Jodie Fox

I am a banking and finance lawyer by trade who explored the world of advertising before starting my own businesses. I've almost always followed my heart. I've never made a decision purely based on money - Instead I am driven by the desire to live a full life of doing what moves me. My passions that have span a number of topics that I love sharing stories on, including: 


  • Technology and how to use it to optimise disruption
  • Retail: clicks to bricks, multichannel retailing, the future of retail
  • The personal journey of an entrepreneur: The truth as nobody tells it
  • How to deal with "failure" and how to properly assess the possibility of failure so it doesn't become a barrier to taking a step forward. 
  • Stopping expertise from getting in the way of a good idea
  • Innovation: What it is, how to foster it
  • Agile: Why you have to do everything before you are ready
  • How to make the change from a traditional career to your dream career


You can see more on each of these topics by clicking on this link here


I have recently spoken at: 

  • Marie Claire and Two Ten National Women in Footwear Industry 'The Next Big Thing' Conversation Series, New York 2016
  • Retail Innovation Conference, New York 2016
  • Fashion Digital LA, Los Angeles 2016
  • American Apparel & Footwear Association, Washington DC 2016
  • Virgin Australia Melbourne Fashion Festival, Melbourne 2016
  • World Retail Congress, Rome 2015
  • SXSW (South By Southwest), Austin 2015
  • Dell Women Entrepreneur Network, Berlin 2015
  • Mastercard Retail Forum, Rome 2015
  • Decoded Fashion, New York, 2015
  • TechCrunch Disrupt Judge, New York, 2015
  • Brit+Co Remake, San Francisco 2015
  • Fashion Technology Forum, New York 2015
  • LA Innovation Week, 2015
  • Australian Retail Association Annual Breakfast, Melbourne 2015
  • Spring Fashion Festival, Melbourne 2015
  • Apple, Sydney, 2014


For high resolution imagery of me, click here.

I am the Co-founder and Chief Creative Officer at ShoesOfPrey.com - the world's first website where women can design their own shoes. Started in 2009, Shoes of Prey broke even at 2 months, hit multimillion dollar revenue in under 2 years and today is a global multimillion dollar enterprise, with stores in David Jones, Nordstrom and $24.6 Million USD in funding to date. 


My creativity and passion is directed into Shoes of Prey product, culture, branding and communications. Shoes of Prey has won the World Retail Award 2013 for the Store Design of the Year <1200 for its first store, against Karl Lagerfeld, Puma and others. I am Telstra's 2011 business woman of the year for private and corporate, one of the top 30 most influential women in Australian retail 2014, one of the top 10 Australian female entrepreneurs for 2014, Elle Style Awards Fashion Innovator for 2015 and Griffith University's Outstanding Business Alumni for 2015.

See a full list of awards here

My Short Biography

Jodie Fox © 2015